Cotton, cotton, cotton. Come summer, it’s all people want. At least, it’s what they think they want (followed in quick succession by linen and silk), as they believe it’s the only thing that will keep them cool in and stop them sweating. And, let’s face it, who wants nasty Nylon brushing up against them, resulting in itchy skin and – horror of horrors – the damp patch? Well, I have a wonderful alternative which is often poorly understood.
Here’s an example of a conversation I have at least daily with my customers during our hot and humid Spanish summers:
Customer: It’s sooo hot, I need something cool.
Me: We’ve just had these lovely, lightweight tops delivered.
Customer: Oooh, nice! Are they cotton?
Me: They’re Viscose. Far lighter than cotton, and your skin can still breathe.
Customer: Oh, but I can only wear natural fibres. Shame.
Me: Viscose is made from natural fibres, your skin will breathe.
Me: Your. Skin. Will. Breathe.
Customer: Tries it, loves it, buys it. Comes in the following week for more.
Granted, my explanation (above) of Viscose is a little sketchy. It’s a natural fibre, but it goes through a manufacturing process making it technically ‘man made’, which explains the common misconception. But interestingly, the very manufacturing process we ought not to like results in a fabric finer than many cottons, often making it a better choice than cotton during a hot spell.
In the summer, you will typically see Viscose used in tops, blouses, dresses, skirts, trousers and all manner of lightweight designs. Luckily, the fine finish of Viscose lends itself to loose and floaty designs, resulting in form and function in perfect harmony.
Viscose is lightweight and breathable, and will wick moisture away from the skin. All in all, a wonderful fabric to help keep you cool during hot and sticky summers.